At the recent London Wine Fair, in the Innovations Zone, I met the team from Winebuyers.com, a new online wine club that claims to be trying to drag the wine world kicking and screaming into the 21stcentury. Definitely not a bad thing I think we can all agree. So what are they planning and how does it all work?
Last January I got called up to do Jury service for a couple of weeks. It wasn’t anything too exciting, a drugs charge and a petty theft, but I was glad to do my civic duty and all that. Slight issue was that it was two weeks of my life I’m not getting back, and 12 months on I’ve landed myself in Jury service all over again!
A mate of mine, who lives out in Germany, got in touch the other week to ask if I’d have a look at a new product his company are involved with. It’s a thing called a Wine OLED and it’s for checking the colour and see-through-ness of a glass of wine. I’ll be honest, my initial reaction was a bit on the skeptical side, but surely people wouldn’t have spent time and energy on this thing if it didn’t do a job, right?
Over the past couple of weeks I’ve noticed a lot more headlines in the wine presses about these companies (in the US mostly) that are trying to throw a bit of smart technology at the wine industry. First you get the press releases bullishly bigging up these creations as the next best thing since sliced bread, followed a few days later by the (rather cynical) wine press asking what the point of it all is. Who’s got it right?