I’ve written a bit about this before, but my friend David’s book about his career as a drinks inventor is going great guns. I thought I’d keep the momentum going by writing a piece about it for The Buyer. David was part of the ideas team behind drinks like Baileys, Ciroc, Tanqueray Ten, and Aqua Libre. Fancy an insight into both the successes and failures of his career? Or just a trip down memory lane for you 70s, 80s, and 90s drinkers? Check it out!
Ladies and gentlemen, it’s with immense pride that I can write this blog. A good friend of mine that has a lifetime’s worth of stories from the drinks invention game has finally finished his book, and it’s out now to buy. But this isn’t just a mate’s book, this guy was the one of the principal ideas men behind…wait for it…Baileys!