One of the first things you learn in “Wine Business 101” is that bottles are expensive, heavy, and not the soundest thing environment-wise to carry wine around in. But go to your local shop and most of the time that’s all you can get hold of. Why is it that we’ve just not changed habits for so long?
When I was out in Catalunya with Timmer of Catalunya Wines, he was pretty keen on making a video of the day. I’m about as comfortable on camera as I am sitting on a nail, but he’d arranged a top day, so no way I could say “no”! And one of the things he was keen for us to do was have a play with a bit of wine luggage he was raving about. So we did. That was my first contact with Lazenne.
When we were writing the Terms and Conditions for the website, one of the big requirements was to mention something along the lines of “…the wine may not be delivered in it’s original packaging”. That can be a big issue for some clients. But why is it?
I wrote a blog the other day about Bag-In-The-Box wine. As an update the Dolcetto is still going strong a week later. I’ve had to migrate it to the fridge as the kitchen is just way too warm to store anything at the minute, but I like fruity reds chilled, so couldn’t really care less to be fair!
Would you buy a bag in the box wine? I guess your answer tends to depend on where you’re from. It’s been an ever present in the Aussie wine market for years, but for in the UK where I’m from, there’s still a big stigma about it. Most of the bag in the box stuff in the 80s and 90s was dreadful cheap stuff in an era where there really was dreadful cheap stuff! But is it time for another look?