A couple of years ago on one of the my first ever press trips I headed out to Romania. As it still is now, it was one of the last bastions of good quality, but relatively cheap wine that supermarkets the world over are begging for.
At the time I was impressed by owner Phil Cox and his plans of expansion at the already sizeable Cramele Recas (30m bottle output this year). But it was all well and good hiding the very (and increasingly unfairly) stereotyped “wine of Romania” behind the supermarket’s own label, but how would the booze buying public react when they decided to throw out their own label with its origin front and centre? Continue reading ““Wine of Romania” Front And Centre”