What’s The Point Of Dry January?

dry jan

Ok people, it’s rant time! Now some of you will be pointing out that obviously I have a vested interest in bashing “Dry January” given that I work in the wine industry. But it really isn’t like that. Sure I lose out on sales, and business gets a bit slow, but that I can cope with. It’s the idiocy of the idea that winds me up more!

Dry January is where people give up alcohol for January. This is supposedly to give their livers a break from the pounding it may have taken over December. It gets a lot of promotion through cancer charities, even suggesting that people should get sponsored to do it. Ok, fair enough so far. Charities need to come up with a gimmick to get more people donating, I do get that. Hence the more recent “Sober for October” campaign appearing too. Those charities do great work and need money. No problem with that.

Two things that don’t work in my head about all this. The first is blindingly obvious. Don’t drink in January, and then get straight back on it in February. Pound your liver for 11 months and then think a month off is going to make a huge difference?????? Get real! The big push needs to be around changing lifestyles. Drink less, but drink better. Get into the swing of having at least 3 days off alcohol each week for the entire year!

The other thing that winds me up about it is that every single poster I’ve seen has a glass of wine on it. A pint of tasteless, moronic lager? No! A glass of some sickly sweet, poorly made shooting liqueur? No! They decide to bash the wine industry. Wine is a perfect example of an alcoholic drink that you can incorporate into a healthier lifestyle. So why pick that to have a go at?

Look, if you’re having a go at it, good luck! I just can’t help thinking you’re missing the point though.

Cheers

 

 

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P.S. I’ve been kindly entered into the UK Blog Awards, if any of my awesome readers fancies voting for me to go into the next round then please click HERE

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