What’s The Point Of Alcohol Free Wine?


I feel like I need to be apologetic as I start this. This isn’t going to be some balanced “well, on the plus side” kind of piece. This is me genuinely asking for your help. I’ve just read a Harpers Wine piece about this non-alcoholic wine brand called Eisberg and their plans to sponsor the Tour Of Britain cycling event which starts in a few weeks. Can someone help me out here? I’m still struggling to see the point of non-alcoholic wine!

So in the idea of fairness I’m just going to lay out a few things. Firstly, of all the non-alcoholic wines I’ve tasted, Eisberg has not been one of them. So when I talk of my experience with non-alcoholic wines then I’m sure I’m doing them a disservice by lumping them into the pot with overly manufactured crap that tastes nearly nothing like the alcoholic versions of the same grape and country and whatever else. I’m not having a pop at Eisberg here at all. Good luck to them and their business by all means.

I also get that, especially for sportsmen and women and the health conscious (me included) like the idea of a few nights a week without alcohol. Especially as I get older I find that having a clear head in the morning is hugely helpful, and the reducing the alcohol intake means reducing the calorie intake too. In a bid to still be able to look down and see my feet, I’ve got to go easy a few days a week. So a non-alcoholic drink pairing up with a sporting event, again, not having a pop at that either!

What I really don’t get, and I’m afraid I’ll always struggle to get, is what’s the need to have non-alcoholic versions of alcoholic drinks? They invariably taste markedly different to the alcoholic versions. Why not just drink a soft drink? I’m a bugger for lime and sodas personally, especially as it’s usually less than a quid for a pint in a pub. Not many calories in that either!

Look, I’m sure I’m missing something and I’d love someone to point it out to me. I’m not closed minded or anything like that, so happy to be persuaded otherwise, but right now I’m struggling to see the point.




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