The whole point behind 20h33, the Bordeaux specialist company I run in the UK, is that we’re trying to show people all of Bordeaux. We’ve got the famous stuff, don’t get me wrong, but we’re hoping people try wines from around the whole region and see what a massive difference you have around the place. So biggest thing really is to get people tasting as much wine as possible and seeing which they like the most. But it’s tough.
I basically have two sets of interactions with the punters. I do wine dinners and market stalls. The weekend market stalls are lots of fun, and there’s (usually) a pretty solid crowd coming and going, so I get to try the wines out on plenty of people. But practicality has me pouring out the samples into these tiny plastic thimble shot glasses. How the bollocks you’re meant to be able to taste anything properly from one of them I’ll never know!
The wine dinners are the way forward as far as I’m concerned. It’s the best way to replicate the setting you’ll drink it in if you go on to buy a couple of bottles. We do them at 5 different restaurants (round London at the minute but hoping to add a few more round the UK) and you have the wines poured into glasses alongside some great food with a load of people nattering away around you. Makes a lot more sense right?
Don’t let this put you off going to markets, it’s more that you should keep your eyes open for wine dinners where possible. And they’re a great laugh too!
Fancy coming along to one of my wine dinners?
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