Felt very chuffed to be invited along by the min man himself, Richard Siddle, to be part of a stellar line up on panel discussion at yesterday’s London Wine Fair. Social media strategy was the aim of the game and I was joined by some top wine people in the UK scene (full line up …
Sharing Social Media Strategy Tips At London Wine Fair Read More »
Every wine-o out there will no doubt heard of Yealands before. They are a big family wine estate with vineyards stretching all over the famous Marlborough district in New Zealand. I’ve been sent 5 bottles of their different Sauvignon Blancs and been asked to come up with something “arty” to promote them on International Sauvignon …
When it comes to social media one of the most important things to work out is what platform the people you’re aiming at, or talk to the most, actually use. For the past couple of years I’ve been pushing myself on Twitter, got into Instagram a few months back, and even tried my hand …
Normally I don’t really give much mind to New Year’s Eve. Just cos a digit at the end of the year is ticking over once, who cares, right? Forced merriness? No thanks! But this year, for some reason, as we’ve now said goodbye to 2016, I think it’s the first time in my life I’ve …
Following on from my first live tweet up session last week with the Villa Maria guys and girls, I’m back worryingly quickly to do it all again! I’m going to do a take over of the twitter feed for the CIVB’s UK account. The CIVB are the marketing body for the wines of Bordeaux, …
Next Thursday night I’ll be taking part in a big tweet up wine tasting session for Villa Maria, the New Zealand wine company. They’re launching the new vintages of their upmarket Cellar Selection range, a classic kiwi Sauvignon Blanc, and the other classic kiwi Pinot Noir. Kiwi Pinot Noir is a particular favourite of mine, …
When I started off doing the blog I’d never even touched Twitter or Instagram or anything of that before. As I mentioned yesterday I had a rather shitty profile on LinkedIn that I wasn’t doing much with, and obviously I had a Facebook account, but again rarely checked it. So getting stuck into social media …
You know it’s funny. I’m one of these that is lucky enough to have spent time with some seriously bright individuals over the past couple of years giving me some great advice. Some of it I take on board, and some I leave on the back burner. Well a mate called Sarah had been banging …
This week’s more of a techy week and a foodie week than a full on wine week. I guess when you’re writing about wine in the modern world you have to be all over social media as well, and working with wine goes hand in hand with working with food. So it shouldn’t be too …
Last week I went down to a lunch with a lady called Carolyn Martin, who along with her husband, set up Creation Wines. They’re a wine maker based down in the Western Cape in South Africa. She’s over here for a few weeks to promote the wines, meet and greet the drinkers, and all round …
The South African Vineyard Doing Things The New Way! Read More »
