A wine I tried recently was a sparkling Zinfandel rosé from Blossom Hill. Blossom Hill is a massive American wine brand, churning out millions of bottles a year to the wine drinkers of the world. They specialize in crowd pleasers because, let’s be fair, they have to. Problem with crowd pleasers is that they’re usually not that exciting, and usually well avoided by people who are into wine for a few reasons. But this one was a bit different.
On the recent trip out for this wedding in Mallorca, the wife and I picked up a bottle of Mateus Rosé at the market. That’s right, Mateus Rosé. The infamous wine that kept middle classes in the 60s and 70s plastered! It’s got a shocking reputation these days, but I’d never tried it. And there it was on the shelf for €5!
What is it about wine brands? Why as a wine-o snob am I meant to dislike them? I don’t! Most of the time, I’ll be honest, I prefer going for something a bit off piste, something a bit different. But I’m not against them. And a couple of weeks back I was introduced to a brand that could be an absolute game changer for the biggest wine region in the world!