It’s got to be one of the biggest complaints from punters. They’re just after a half decent bottle of wine when they pop their head into the wine aisle at a supermarket, and whack! 300 bottles of nearly indecipherable labels are staring back at you. Well guess what, it’s one of the biggest gripes of wine writers and sellers too!
It really isn’t easy is it? For so long you’ve got supermarkets trying to show that they can offer you the best choice at the best prices. I’m trying to think of a product on the shelves where that’s more of a double edged sword than with wine. It’s undoubtedly one of the major factors for Lidl’s recent success, less choice at once, but a changing list every 3 months or so. It’s a bit less daunting when you’re looking at it.
I guess it’ll all depend on what you’re after it for. Buying a wine for dinner for yourself is different than buying one for dinner if mates are coming over. Or are you buying it just to drink on its own? I guess then it’s all about what day of the week it is and what mood you’ll likely be in by then. Or maybe, just maybe, it’s a date wine and you’re looking to impress. You’re starting to see why it’s hard for both punters and writers to ask and answer the right questions.
What I’d love is that, over the next few weeks, people could get in touch via firstname.lastname@example.org and let me know a few different scenarios or questions they’ve got about the wine aisles. It’d really help me write better stuff for you all and hopefully stop you guys from buying too many duffers.
Please do get in touch